Amazon Apocalypse
Client: RetailTrends
A.D.: Reinilde van Ekris
Award: Lürzers' Archive

About:Amazon Apocalypse/ the future of retail. Full spread illo for Retail Trends. (scroll for the illo in context) I usually don't use (out)lines, gradients or backgrounds but I often explore those directions whenever I think the illustration can benefit from it. However, in the finals I almost always find it obsolete or distracting from the main idea and get rid of it after all. But every now and then they make it into the final. I think I never applied as much as I did here, perhaps making it harder to recognize as an Aad but I sure had me some fun!

Scroll down for the illustration in context
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