Gigantism
Client: Retail Trends
A.D.: Reinilde van Ekris

About: Full Spread illustration. Large companies and retailers are getting bigger and bigger, swallowing up smaller competitors before they can really pose a threat and thus destroying a healthy competitive system. In this way, products, shops and even cities are becoming more and more uniform, while it's getting harder and harder for local players offering something original or different and disappear
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